Nonprofit Staffing: Maintaining Corporate Identity When Growth Occurs

By Kim Cubine

Corporate growth is almost always a good thing. It can augment the bottom line, create new jobs and open new business opportunities. Yet, expansion can sometimes create unforeseen human resource issues, especially in small organizations. In a rush to fill the personnel gap growth creates, companies often accelerate staffing actions without first assuring structures are in place to maintain organizational identity.

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Kim Cubine is president of Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm with offices in Arlington, Va., and San Francisco. She possesses over 20 years’ experience as a strategist and communicator for progressive causes and political candidates. She has managed the direct marketing programs of some of the largest, most prestigious campaigns and global nonprofit organizations, including Obama for America, EMILY’s List, Clinton-Gore ’96, The Wilderness Society, NARAL Pro-Choice America, AARP and the Democratic National Committee. Since assuming the presidency of the firm, she has been instrumental in developing CCAH into the first and leading, full-service direct marketing agency in the country.