NonProfit POWER Speaker Spotlight: Sue Citro

This month, NonProfit PRO is bringing you a brand-new, invite-only, tech-focused conference called NonProfit POWER, where you will have an opportunity to network with like-minded individuals who are the leaders of the nonprofit arena, and learn from the technology strategy partners who are driving that change.

What makes NonProfit POWER different is that you will be able to network and learn in an intimate setting without all the clutter and noise that you would get at a traditional conference. With only 60 attendees, you will gain invaluable knowledge from your peers at stimulating keynote sessions, boardroom case studies and one-on-one meetings, which you can then take back to your organization, implement them into your strategic plan and get one step closer to achieving your mission.

NonProfit POWER will have nonprofit experts who will give you insights on how to navigate through this new landscape and how this fundamental shift will help your organization’s long-term, sustainable growth.

Sue Citro is the chief experience officer at Best Friends Animal Society, a national animal welfare organization that is dedicated to ending the killing of homeless dogs and cats. Her focus is on driving innovation and life-saving across the development, digital, marketing communications and visitor experience teams.

She has spent over 20 years in the nonprofit sector, including work at a direct mail firm and two nonprofit tech/software companies. Most recently, she spent nine years at The Nature Conservancy and the last four years at Best Friends.

At NonProfit POWER, she will deliver a keynote on how nonprofits can use technology to improve the donor experience. We did a short Q&A with Sue to find her thoughts on our technology landscape.

In your opinion, how does technology fit into the nonprofit arena?

"Same way it fits into every arena—it's an enabler. The more a nonprofit can strategically use technology to scale, automate and advance its mission, the faster the nonprofit will enable more impact."

What is a widespread challenge for nonprofits, and how can they use technology to mitigate that challenge?

"Truly putting the donor first is a widespread challenge for nonprofits. When used well, technology can help fast-track building relationships and improving communication and collaboration with your donors."

Name a new technology trend that you think will significantly impact the future of nonprofit.

"I don't know that it's new—but AI. How nonprofits will truly utilize and implement AI to better advance their fundraising and mission goals."

What new technology solution would you like see emerge in the nonprofit sector in the foreseeable future?

"It's not a new tech solution, but truly using the data collected from donors, supporters, advocates—and using it in ways that are truly meaningful for the person."

If you’re interested in hearing Sue and other influential speakers discuss the convergence of nonprofit and technology, come join us at NonProfit POWER. Click here to see if you qualify.