Newport Creative Expands Into Canada
Press release (Jan. 23, 2012) — Newport Creative Communications announced that it has welcomed its first full-service client from Canada — Show Kids You Care — a significant first step of its expansion into this nation of generous givers.
Newport Creative has partnered with Canada-based left bank international, an integrated fundraising consultancy led by veteran fundraisers Steve Hubley and Joe White. Bob Hoagland, Senior Vice-President of Newport Creative, will spearhead Newport’s Canadian work.
“We’ve been hearing from Canadian charities that there is a need for fresh creative ideas to help increase response rates as well as ways to cut production and agency costs while meeting deadlines — all in a bid to generate more net revenue for their missions,” said founder John Pannell.
“Newport’s lean agency structure, its team of industry veterans, broad experience base and high volume, money-saving production buyers are the right fit to meet the needs of our Canadian friends,” added Bob Hoagland.
Newport’s successful track record of serving charities of all sizes is well suited to the Canadian marketplace where small and mid-size charities struggle to access top creative, strategy, analytics and low cost production. “Tapping into Newport’s resources and our integrated strategies is a brilliant solution for some of these groups … it will make a huge and immediate difference to their programs,” said Steve Hubley of left bank.