New Study Analyzes Campaign Budget and Funding Trends
In fact, when asked what they would do differently in budgeting or funding their next campaign, 31 percent of survey respondents said they would engage in a more formal campaign planning process, and 23 percent indicated they would more carefully monitor budget expenses. Seventeen percent said
they would budget for additional staff, and 13 percent said they would build budget expenses into the campaign goal from the outset.
Other key findings from the study include:
• Most respondents currently in a campaign reported feeling the impact of the economic downturn. Fifty-one percent said they have extended the campaign timeline, but only 11 percent had lowered the campaign goal.
• The size of the campaigns reported ranged from less than $1 million to $1 billion or more, with a median campaign size of $13 million. Higher education institutions (with a median of $40 million) and arts and culture organizations ($20.3 million median) had the largest campaigns.
• Higher education and arts and culture organizations also reported the largest campaign budgets, with a median of approximately $1 million for both groups.
• The average campaign spending plan budgets 39 percent for staff, 22 percent for consultants and 19 percent for marketing, and the rest for additional costs such as events, travel and office expenses.
Fissinger and Slover-Linett will present the study findings Tuesday afternoon at the AFP International Conference in New Orleans. Both will be available after the presentation to answer questions.
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