Campbell & Co.

Has your organization stepped up and out to exceed expectations this year thanks to a creative campaign or initiative?

The communications landscape is changing every day and, as it does, more and more nonprofits are realizing that they need to create a presence for their brands where potential supporters are. Today, many of those places are Web 2.0 hideouts like social-networking sites and blogs.

In the Campbell & Co.-sponsored webinar, "Philanthropy 2.0," in March, presenters Leslie Gryce Sturino, director of marketing for Campbell & Co., and Brian Kish, assistant vice president for advancement at Salve Regina University and an annual-giving consultant with Campbell & Co., discussed the Web 2.0 and social-networking tools available to nonprofits and how fundraisers can use them to engage potential supporters.

CHICAGO, March 31, 2009 — A study from national consulting firm Campbell & Company and researcher Slover Linett Strategies provides important insights for nonprofits that are examining fundraising expenses and budgets.

In a webinar last month titled "Positioning for Wealth Transfer," Campbell & Company Vice President Bruce Matthews talked about the need for organizations to prepare programs that take full advantage of this boon.

So you've probably heard talk here or there about "wealth transfer," the prediction that over the next few decades, an estimated $40 trillion or so will change hands as baby boomers and their parents pass on their accumulated assets to their children. But what does it mean for your organization, and how can you prepare for it?