New Study: Americans Misinformed Before Donating to Charities

(Press release, Oct. 28, 2014) — New data on how Americans donate to charities pinpoints a lack of donor understanding and the need for simple tools to help donors give wisely. The study reveals that Americans consider finances to be the most important indicator of trust, which is a misguided review of a nonprofit organization according to the BBB Wise Giving Alliance.
Americans would verify their trust in a charity by looking at: