New Research Shows 92 Percent of Nonprofits Use Content Marketing

2014 Nonprofit Content Marketing: Benchmarks, Budgets and Trends-North America was produced by CMI and Blackbaud and sponsored by FusionSpark Media Inc. The survey was mailed electronically to a sample of nonprofit marketers from lists provided by CMI, Blackbaud, MarketingProfs and Brightcove. A total of 1,714 nonprofit professionals from North American organizations responded in July and August 2013, representing a full range of industries, functional areas and organization sizes. The full report can be downloaded here.