New Research Shows 92 Percent of Nonprofits Use Content Marketing

"Forty-five percent of nonprofit professionals are challenged with a lack of knowledge and training about content marketing, compared with 26 percent of for-profit marketers," says Joe Pulizzi, founder of the CMI and author of the book "Epic Content Marketing." "As more nonprofit professionals become better educated on content marketing, we hope to see more of them develop documented content strategies and grow in confidence with their effectiveness."