New Philanthropy Survey Shows Americans Over Age 50 Most Likely To Volunteer Time And Money
HARTFORD, Conn., August 19, 2009 —The Hartford Financial Services Group, Inc. (NYSE: HIG), in commemoration of the 25th anniversary of its industry-leading AARP(R)-branded auto and home insurance program, today announced the results of a new volunteerism and charitable gift survey among the 50+ population. The new research reveals key insights into the leading causes supported by consumers and how support may vary by age and AARP membership.
The survey, conducted earlier this summer, found the following:
* As a group, 53 percent of consumers age 50+ participate in volunteer work.
* Seventy-six percent of those age 50+ provide monetary donations to causes they support.
* Causes most favored by those 50+ include Alzheimer's disease, social services, the environment and military support.
* Of the AARP members within that group, nearly 83 percent chose to give monetary donations to charitable causes.
"We are very proud of our 25-year relationship with AARP and are humbled by the thousands of customers that have remained with us since the program began in 1984," said Michael Concannon, senior vice president, The Hartford. "Much of the success of this program is because of our innovative approach and commitment to truly understand our customers. In celebration of this milestone, we wanted to do something special for some of our first, most loyal customers and the causes they support."
The Hartford is committed to building strong communities, supporting organizations through direct grants, employee volunteerism and educational outreach. Based on the findings of the survey and in honor of the 25th anniversary, The Hartford will make a $1,000 charitable gift in the name of each of our 25 longest-tenured AARP policyholders to their choice of one of the following nonprofit organizations:
* Alzheimer's Association
* Boys and Girls Clubs of America
* Feeding America (formerly America's Second Harvest)
* The Nature Conservancy
* Wounded Warrior Project