Search and You Will Find
The next time one of your donors performs a Web search, your organization could see 50 cents in gross revenue.
Freelanthropy, a new online-services provider founded to help nonprofits develop branding and communications solutions through Web publishing, e-mail marketing, and search and navigation, has developed the Freelanthropy Toolbar for donors and prospects to download and use for free, with all sponsored-search revenue and affiliate-merchant sales split evenly between Freelanthropy and the individual user’s preferred charity.
The Toolbar is branded with the organization’s logo and features direct links to popular travel and financial Web sites, as well as Associated Press news feeds that scroll continuously on the user’s desktop.
One of the main features is “Shop & Give,” where users can locate affiliate Web merchants’ sites and purchase goods. If a sale is reached, the merchant will pay Freelanthropy an affiliate fee and, in turn, Freelanthropy will split that revenue with the nonprofit of the user’s choice.
Other Toolbar options enable the user to highlight a term on any Web page, zoom in and out, check weather in popular destinations, and consult a dictionary.
More importantly, the nonprofit can use the Toolbar to send urgent organizational and fundraising messages in real time.
“We hope people see this as an opportunity to do good all day long without paying for it,” says General Manager Thorsten Hoins, who roughly calculates that individual users’ Web searching will result in $1 of shared, gross revenue per month. “For nonprofits, if you have 100,000 Toolbar users, that would be $50,000 in predictable income each month.”
As an organization, Freelanthropy leverages the Web properties of its parent company, The Vendare Group, that, collectively, reach more than 120 million unique consumers worldwide each month.
For more information, visit www.freelanthropy.com.