Movie Gallery Supports Research into Sight, Speech and Hearing with Helen Keller Foundation Partnership
WILSONVILLE, Ore., June 4, 2009 — Movie Gallery is launching its fifth annual fundraising campaign to support the Helen Keller Foundation, an international charity that helps raise money to benefit education and research programs in sight and hearing. Beginning on June 8th and lasting through July 5th, Movie Gallery stores will host an in-store fundraising effort to generate money for the Foundation in honor of its namesake, Helen Keller.
"Movie Gallery entertains the senses of sight and hearing for its customers across North America and, in turn, their devoted customers have contributed generously to sponsor sight and hearing research," said Dr. Robert Morris, president, Helen Keller Foundation. "Movie Gallery and its customers have become the largest donors to the Helen Keller Foundation, and our medical research accomplishments are a direct reflection of their generosity."
Since the partnership began in 2004, Movie Gallery has donated more than $3 million to the Helen Keller Foundation through campaigns in both its U.S. and Canadian stores. The annual program generates funds to support biomedical research, as well as the Helen Keller Foundation's programming. This includes the Helen Keller Education Program, designed to influence the moral development of students by focusing on the character and achievements of Helen Keller.
To participate in the June fundraising campaign, Movie Gallery customers throughout the U.S. and Canada can make a donation of $1 or more during checkout. In return, a personalized "Star" icon - resembling the stars from the Hollywood Walk of Fame - will be posted prominently in the store, recognizing their generosity and support of the cause. One hundred percent of the funds go directly to the Helen Keller Foundation.
"We value our ongoing relationship with the Helen Keller Foundation and applaud their continued efforts to enrich the lives of current and future generations of people with sight and hearing impairments," said Cliff Torng, chief marketing officer, Movie Gallery, Inc. "We have much to learn from the great legacy of Helen Keller and our customers recognize the importance of the Foundation's mission."