Moore Expands SimioCloud Data Offerings With Email Audiences
Moore, a provider of constituent experience management, announced that SimioCloud, a Moore company, has expanded its data capabilities to include delivering high-quality email leads. This enhanced digital acquisition provides a new way for nonprofits to grow revenue. Organizations can now sign up for these high-performing audiences with participation in the SimioCloud co-op.
"We're excited to expand SimioCloud's omnichannel data offerings to now include enhanced email audiences. Our data sets us apart by using billions of donor transactions along with thousands of transactional, behavioral, attitudinal and demographic data points on every American. Using this intelligence, SimioCloud's AI and machine learning models create highly predictive donor audiences built for meaningful digital engagement and revenue growth," said Doug Kaczmarek, chief data officer of Moore.
SimioCloud's omnichannel data platform is designed exclusively for the purpose-driven industry to acquire new supporters effectively. SimioCloud's email audiences feature:
- Predictive modeling based on donation, email interaction and thousands of consumer data points.
- Email leads managed for freshness.
- ROI validation and transparent performance metrics.
- Platform integrations with major CRMs and email tools including Salesforce, Luminate, Engaging Networks and more.
"The launch of SimioCloud's new email audiences is another important step Moore is making to accelerate nonprofits' move into the digital future. With SimioCloud, we're giving organizations a smarter, more reliable way to reach new donors, backed by real giving data and thousands of data points, not assumptions. With SimioCloud driving audience selection, our clients can build their donor files for present revenue and future growth," said Gretchen Littlefield, chief executive officer of Moore.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
