Monthly Donors Cancel Gifts as Recession Deepens
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April 15, 2009, The Chronicle of Philanthropy — Some charities have done a much better in garnering donations during the recession than other types of charities.
Among them are animal-welfare groups. In the past few years, many of those organizations recruited donors to take a certain sum from their checking or credit-card account once a month. Monthly donors tend to give more money, and to keep giving for longer periods, than people who give less frequently, charity experts say.
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