‘Millennial’ Donors Need Personal Touch

April 26, 2010, Philanthropy Journal — Contrary to conventional wisdom, donors in the "millennial" generation ages 20 to 40, while connected by technology and social media, are more motivated to give and volunteer as a result of personal engagement and human connections, a new study says.

Many millennials will respond to the chance to connect with a nonprofit's leadership and have a voice in the organization's direction, the study says.