Merkle Announces New Nonprofit Brand 'Do What Matters'

Customer relationship marketing agency Merkle has announced the launch of its new nonprofit brand, Do What Matters.

In 1990, Merkle launched its first partnership with a nonprofit. It brought Merkle's marketing, analytic and strategic strengths together with the mission to fund cancer research. 

Twenty-one years later, Merkle has the privilege of helping many of the nation's leading nonprofits raise awareness, champion the cause, create stronger relationships with their constituents and actively raise more money to drive greater impact in the world.