Melissa Data's New Global Email Cloud Service Eliminates 95 Percent of Bad Emails

(Press release, Jan. 21, 2015) — Melissa Data, a provider of contact data quality and address management solutions, announced the availability of real-time Email Mailbox Verification for its Global Email Cloud Service solution. Email Mailbox Verification helps remove up to 95 percent of bad emails in a customer database and is a critical tool in improving email deliverability. With this feature, users have a powerful new tool to help prevent bouncebacks and avoid spam traps — protecting sender reputation from blacklisting.

Melissa Data’s Global Email Cloud Service offers a flexible range of data quality operations, including the ability to add domain names, specify misspelling fixes, standardize casing of email addresses, and identify invalid domain names for suppression. Processes can be customized to individual business needs, allowing users to intelligently manage various email datasets with different levels of validation. General email formatting and syntax errors can be quickly remedied, for instance, changing an “!” to “@” or correcting “.c0m” to “.com”. Top level domain (TLD) names can be validated and corrected; domains are verified against an extensive database of known good and bad domain addresses and the domain’s existence is validated through MaileXchange (MX) lookup. Once a domain is determined to be valid, Email Mailbox Verification allows users to further validate that the specific email box exists and is deliverable.

“Ensuring email data quality has necessarily become a best practice for marketers,” said Bud Walker, director of data quality solutions, Melissa Data. “The Global Email Service protects business operations with flexible, cascading data quality features that start with basic spelling and syntax, move up to domain-level verification, and then apply the gold standard in terms of verifying specific email box deliverability in real time. No more lost opportunities for customer communication, mailing campaigns are more effective and resources are not wasted on direct marketing efforts that go nowhere.”