Malala Fund Teams Up With Tech Company to Form New Donation Widget

Inspiration comes in many forms in the nonprofit community. In this case, it comes in the form of a young Pakistani female activist, Noble Prize laureate and founder of Malala Fund, a nonprofit dedicated to girls’ education. Her name is Malala Yousafzai.

Malala celebrated her 21^st birthday and, in honor of that, Malala Fund and Give Lively, a philanthropy-funded start-up, partnered up and, together, built Simple Widget, a new donation widget that provides an improved donation experience for nonprofits to use on their websites.

This unique partnership formed when Malala Fund approached Give Lively, wanting to improve the donation experience on its website.

“[Malala Fund] was looking for state-of-the-art donation technology that would allow donors to give directly on its website,” Molly Trerotola, media and communications manager of Give Lively, told NonProfit PRO in an interview. “When we learned about Malala Fund’s ask, we knew we could develop a solution that was perfect for Malala Fund and that would also address a larger challenge our nonprofit community was facing: the ability to fundraise directly on their own websites.”

Simple Widget is built with mobile-first design and features like Apple Pay and Google Pay, allowing donors to get through the donation process as seamless as possible by reducing payment to a single tap. This widget can be customized to any nonprofit’s brand and can easily be embedded onto websites, enabling donors to give directly on the nonprofit’s website, instead of a third-party page.

“For Malala Fund, as for many organizations, as soon as a donor is inspired to give, it's important that they are able to do so as quickly, easily and as securely as possible,” Trerotola said.

To learn more about Simple Widget, click here.