In the Trenches: The RFP Process
You’ll find that the amount of time, effort and preparation you dedicate to the proposal process will be in direct proportion to the quality of responses you’ll receive. In other words, the more work you put in on the front end, the better prepared your organization will be to select — with confidence — the right partner to meet its needs.
Tom Hurley is president of the not-for-profit division of DMW, a full-service direct-response advertising agency with offices in Wayne, PA; St. Louis, MO; and Plymouth, MA. “In the Trenches” provides practical techniques designed to help fundraisers make the most of every marketing dollar. E-mail Tom at firstname.lastname@example.org.