Creating Soldiers of the Sea

With this mailing, the Ocean Conservancy isn’t just presenting its mission, educating donors and asking for donations, it’s creating activists — “soldiers of the sea,” if you will.

Sent in a 6-inch-by-9-inch four-color outer with a picture of a whale splashing in the sea, the mailing includes a sheet of personalized name and address labels, an “Advocate for wild, healthy oceans” decal and an offer of an Ocean Conservancy windbreaker — along with membership to the organization — with a gift of $15 or more.