Major Checkout Charity Campaigns Grew 24% From 2020 to 2022
The largest point-of-sale fundraising efforts by American retailers collected $749 million in consumer donations in 2022, a 24% increase from 2020, according to the biennial "Charity Checkout Champions" study released by Engage for Good.
The sixth edition of this study of $1 million+ campaigns found 77 programs that reached that revenue level, up from 76 in 2020.
"This impressive growth is a testament to consumers’ continued willingness to chip in for a wide variety of good causes in partnership with retailers," said Engage for Good's Alli Murphy who led the research effort. Collectively these leading programs have raised more than $6.7 billion over the last 30 years.
The five largest U.S.-based point-of-sale fundraising campaigns in 2022 were produced by:
eBay -- $107 million (supporting a wide variety of nonprofits)
Albertsons -- $67 million (supporting hunger relief, Ukraine aid and other charities)
Walgreens -- $50 million (supporting Comic Relief)
Costco -- $49 million (supporting Children's Miracle Network Hospital)
PetSmart - $46 million (supporting PetSmart Charities)
Changes in the formats of checkout charity programs were a major factor in their growth, said Engage for Good President David Hessekiel. Integration of fundraising into electronic point-of-sale systems (as opposed to completely relying on human cashier asks) grew by 45% from 2020 to 2022. And the percentage of campaigns that allowed shoppers to round up their purchases to a whole dollar amount increased to 67%, a 43% increase from 2020.
The report provides a detailed list of the 77 $1 million+ programs and delves into topics such as consumer behavior, program formats, the impact of macro factors like inflation and program success strategies.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO.