Levi Strauss & Co. Commemorates World AIDS Day 2009 by Engaging Global Artists to Encourage Consumers to "Know Your Status"

Levi Strauss & Co. has been actively involved in the fight against HIV/AIDS since the beginning of the epidemic. As early as 1982, Levi Strauss’ employees and executives started a grassroots educational effort that would quickly evolve into the first major corporate HIV/AIDS prevention initiative.