Levi Strauss & Co. Commemorates World AIDS Day 2009 by Engaging Global Artists to Encourage Consumers to "Know Your Status"
In addition to the consumer campaign for World AIDS Day, Levi Strauss & Co. reinforced its long-time corporate commitment to preventing HIV/AIDS with two new initiatives:
• The Levi Strauss Foundation announced a $100,000 grant for Human Rights Watch to continue their groundbreaking work on HIV/AIDS prevention as a global human right. The Foundation and Levi Strauss & Co. have provided $2 million in grant support for organizations around the globe in 2009.
• Levi Strauss & Co. as part of the Clinton Global Initiative commitment it made in 2006, launched a global web site focused on HIV/AIDS prevention for employees that provides comprehensive education in an interactive way, information on the HIV/AIDS benefits available to them, as well as resources for HIV/AIDS services around the globe. By the end of 2011, this comprehensive employee education project will be rolled out in all global offices and retail locations. Levi Strauss & Co. is also further exploring how to share these HIV/AIDS prevention tools with our suppliers, with a pilot underway in factories in Mexico.