Levi Strauss & Co. Commemorates World AIDS Day 2009 by Engaging Global Artists to Encourage Consumers to "Know Your Status"
The Levi’s® brand is using emerging and established artists to reach consumers through art. The artist submissions will be featured in materials in Levi’s® retail stores across the globe to encourage consumers to “Know Your Status” and get tested for HIV.
In the United States, the Levi’s® brand partnered with renowned graphic designer Stefan Sagmeister to create a provocative interactive art poster designed to create awareness around the importance of prevention and testing. The poster will be distributed in communities across the US, and the art will be featured at various retail locations. The Levi’s® brand also partnered with artists across the globe, including Matt Sewell, Mysterious Al, Pinky, IHOK and Pinky in Europe, and Yan Wei (Kokomoo) in China.