Leukemia & Lymphoma Society Puts a "Fresh Face" on the Fight Against Blood Cancers With New Affinity Credit Card Featuring Personalized Images
Doug Davis, CardPartner's senior director of sales & marketing, said, "With the launch of personalized affinity credit cards, LLS is re-defining the affinity credit card category. No matter its size, any nonprofit can now offer a free personalized credit card that builds incremental revenue and donor loyalty and competes with similar products offered by for-profit groups."
Mark Levitt, CardPartner's senior creative director, said, "The ability to personalize the image on a Visa credit card is a powerful tool for helping nonprofits strengthen the bonds with their supporters. In these difficult economic times, card customization is a real advantage for nonprofits."
Gap, Old Navy & Banana Republic Offer LLS Shoppers 30% Discount
To help celebrate the launch of the LLS Visa affinity credit card, the Gap, Inc. will include LLS as one of six national charities that will receive up to 5% of the net sales on any purchase at Gap, Old Navy, or Banana Republic made between March 12-15 using a special LLS-coded 30% discount coupon that can be downloaded at http://www.gapgiveandget.com/np/lls.html . By charging the purchase on an LLS Visa affinity credit card, shoppers create a multiplier effect for LLS.
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services. Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more, visit www.LLS.org or contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 6 p.m. ET.
CardPartner, Inc. ( www.cardpartner.com) is an online company that specializes in helping U.S.-based membership organizations and nonprofits create free, customized Visa credit card programs. CardPartner is a unit of the privately held Serverside Group, a technology provider to many of the world's leading banks. CardPartner affinity credit cards are issued by UMB Financial Corporation.