Lesson from Obama '08
The fundraising and awareness juggernaut that propelled Barack Obama to the presidency is chock full of fundraising tips for nonprofits, especially in the area of e- and mobile efforts. Here are two of the biggies.
1. Collect e-mail addresses.
Obama’s e-mail list contains more than 13 million of ‘em!. Keep in touch with these people proactively. Don’t just let them sit idle in a dark, lonely database somewhere.
- People:
- Barack Obama
- Sarah Durham
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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