Last Look: Lisa Christensen, Marlboro College
FS: Do you foresee any big changes in the way you reach potential donors and other supporters in the near future?
LC: We are engaged in a major effort to broaden our base of support by holding more events and building our board of trustees.
FS: How would you describe your fundraising philosophy?
LC: At Marlboro, we practice a donor-centered fundraising philosophy. The focus is on building relationships for the long term, not mere acquisition. We consider our prospects as individuals, not just constituencies. We do hardly any blank direct mail; our solicitations are personalized and appropriate. For our higher-level donors, it’s a handwritten letter, phone call or visit.