Jay Love joins Avectra as Senior Vice President
McLean, VA - August 7, 2012 - Avectra, a developer of web-based Social Constituent Relationship Management (CRM) solutions for fundraisers, not-for-profits and associations, today announced that renowned fundraising technology leader Jay Love will join the company as senior vice president. In his new role, Love will focus on initiatives to increase Avectra's market leadership as well as allow Avectra customers to maximize their fundraising and donor management efforts to better serve their causes.
"Jay has a tremendous reputation and a proven ability of helping organizations leverage technology to elevate their mission. He is the ideal leader to further accelerate Avectra's growth," said Richard Davis, chairman and CEO of Avectra. "With the recent consolidation of technology companies serving the fundraising market, today's nonprofit organizations need more choices. We are confident Jay's wealth of fundraising industry and business leadership experience coupled with Avectra's vision for donor management is a choice that will resonate in the market."
"Avectra's culture of innovation and market leadership is what attracted me to the company," said Jay Love, senior vice president at Avectra. "They have a refreshing take on fundraising technology and pioneering new social strategies to drive donor engagement. I'm excited to become part of the team changing the future of the fundraising and nonprofit industry."
"Avectra already has a great track record as a company that invests in R&D and staff as well as delivering innovative solutions that drive their customers' success. Today's news is a strong signal of Avectra's ongoing commitment to bring that focus to the fundraising sector," said Steve Jacobson, president and CEO, Jacobson Consulting Applications, Inc. (JCA). "Jay understands the challenges fundraisers face and will be able to help build solutions to improve the efficiency and effectiveness of their fundraising efforts."
"We are impressed with Avectra's investment in fundraising technology, and bringing on such leadership further solidifies the company's commitment to this market," said Rebecca Vierhaus, director of membership, The League of American Orchestras. "At The League, we're utilizing Avectra's expertise in moves management and engagement scoring to drive productivity and our fundraising efforts. Avectra's smart, flexible and innovative fundraising solutions will help us achieve our ambitious business goals."
