They Stuck by You — Now It's Time to Say 'Thanks'
Something in the mail that matters
A variation of the letter is to send your loyal supporters an attractive greeting card that thanks them for being an important fried to your organization. A square-ish envelope with a card inside stands out in the mail, and your message of gratitude may brighten many of the recipients' days. You may want to include a small, inexpensive, mission-centric premium with this: a bookmark made by the people you serve, a drawing by the children in your program or a great photo from your project that is a "keeper," for example.
How are you showing your donors that you are grateful they have stuck with you through some of the most economically challenging times that most of us have experienced? If you have a great idea, please share it with others in the comments section below.
And thank you — just because!
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc., a consulting firm focusing on helping small to midsized nonprofits see big results in fundraising. You can follow Pamela on Twitter @pjbarden.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.