International Fundraising eConference Roundup: Digital Advocacy Tips From the Obama Campaign
In the plenary session, "Digital Advocacy: What Nonprofits Can Learn From Obama," at the first International Fundraising eConference from May 12 to 14, Scott Goodstein compared the benefits of different communications channels as they relate to the fundraising/organizing success of the Obama campaign.
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Abny Santicola
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%0D%0AThe%20bonuses%20of%20e-mail%20marketing,%20according%20to%20Goodstein,%20who%20served%20as%20external%20online%20director%20for%20Obama%20for%20America,%20are%20that%20it's%20easy%20to%20segment,%20allows%20for%20recurring%20donor%20programs,%20is%20trackable,%20provides%20for%20messages%20that%20are%20easy%20to%20link%20and%20forward,%20allows%20links%20to%20video,%20and%20helps%20build%20relationships%20with%20constituents.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Finternational-fundraising-econference-roundup-digital-advocacy-tips-from-obama-campaign-407164%2F" target="_blank" class="email" data-post-id="7040" type="icon_link"> Email Email 0 Comments Comments