International Fundraising Conference

International Fundraising eConference Roundup: Digital Advocacy Tips From the Obama Campaign
May 19, 2009

In the plenary session, "Digital Advocacy: What Nonprofits Can Learn From Obama," at the first International Fundraising eConference from May 12 to 14, Scott Goodstein compared the benefits of different communications channels as they relate to the fundraising/organizing success of the Obama campaign.

The bonuses of e-mail marketing, according to Goodstein, who served as external online director for Obama for America, are that it's easy to segment, allows for recurring donor programs, is trackable, provides for messages that are easy to link and forward, allows links to video, and helps build relationships with constituents.