Intercept. Interpret. Invite. Intrigue. Inspire.
Why should I pay (i.e., contribute to) your organization for mere information, when I can get it in a myriad of places at no cost? I’ll do it only if your organization adds value by framing, interpreting and validating the information, helping me to understand complex issues and showing me how I can constructively channel my energy to make an impact. You need to help me interpret what’s happening in the world(s) I care about.