Tom Belford

(Editor’s Note: With great thanks to The Agitator (www.theagitator.net), here are some eloquent thoughts on branding for nonprofits from veteran nonprofit marketer Tom Belford.) Intercept. Interpret. Invite. Intrigue. Inspire. These are the words that come to mind when I think about how I would establish and grow a nonprofit brand. Intercept: Perhaps nothing requires more marketing creativity today than getting in the face of your target audience with a relevant message at a ripe moment. Fortunately, even as the communications blizzard gets more dense, the methodologies for targeting are getting cheaper, faster, more penetrating and sophisticated, especially in the online universe. The going rate for