Intercept. Interpret. Invite. Intrigue. Inspire.
The going rate for launching a new commercial brand is about $100 million … the amount Procter & Gamble recently committed to launching a new toothpaste. Unless you have that kind of dough to saturate the entire breathing public with your message, you’ll need to figure out how to place your organization directly in a purposeful path your prospect is already taking. For you basketball fans, it’s sort of like drawing a charging foul.