Increasing Long-Term Value of Premium Donors
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Success in improving long-term value does not occur in a vacuum. Several different strategies will likely need to be in implemented in order to find success in this area. The use of premiums will continue to be a part of the fundraising landscape for many organizations into the future and the challenges of long-term donor value will be there along side. Making headway to improved donor value can be difficult and the road is often long. However, a deliberate resolution to address long-term value coupled with a methodical testing strategy will guide you to fundraising success.
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- Companies:
- Easter Seals
- People:
- Jennifer Bielat
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