Increasing Long-Term Value of Premium Donors
Test Concept #5
Add an additional check box to your form that asks the donor to add a nominal gift to their already generous donation to provide more support for your work.
Two additional strategies to consider implementing are a new donor conversion strategy to protect your initial investment in acquisition and a low dollar donor strategy to reduce your on-going investment in lower dollar segments. A new donor conversion strategy involves communicating with your newly acquired donors more quickly, offering them a "best of" series of mailings in an effort to secure a second gift. The low dollar donor strategy involves a reduced series of communications based on how the donors respond to your offerings in their first year and beyond. Both strategies can help in improving your overall long-term value of premium acquired donors.
- Companies:
- Easter Seals
- People:
- Jennifer Bielat