In Need of Some Clairification?
Your blog editorial calendar is your playbook. You want to fill it with all your best moves. And with lots and lots of answers to your constituents’ questions. Lots and lots of content.
Why? According to HubSpot’s research, 70 percent of companies that publish articles two to three times per week have acquired a customer through their blog. Substitute “donor” for “customer,” and you see how your blog can have real legs. And HubSpot has a free editorial calendar template to make it easy for you to stay organized and on target. Now … let’s fill in your plan!
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If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you’ll like to hang out with Claire Axelrad. Claire, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career that earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice, Clairification. Claire is also a featured expert and chief fundraising coach for Bloomerang, She’ll be your guide, so you can be your donor’s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco.
