In Need of Some Clairification?

6. Your editorial calendar allows you to plan for more than content. Like any good plan, it should also assign deadlines and responsible parties. The best laid plans are meaningless without follow-through. One thing to do with your calendar is to plop it into a Google Doc (or share on some other project-management software like basecamp.com) so that everyone involved can stay up-to-date on their to-do’s. I’ve found that most nonprofits do not have the luxury of having one person whose job it is to ride herd on everyone else, so spread the responsibility. And if folks can’t follow a timeline … well, here’s a bunch of things you might consider doing to them … especially if they’re a geek [kidding].

A blog is a terrible thing to waste: In Part III we’ll discuss how to put the “A” (aka Accessible) into C.P.A. so that folks can find your great content and, when they do, they can tell instantly that what you’re going to provide to them is going to be well worth their time.

Do You Make These 5 Social-Media Mistakes?
Happy 2013! Since 13 is one of my lucky numbers, I know it’s going to be a good year. You’ll see that Clairification has a fresh look, and that’s going to be the theme for this year. A fresh look. A clairifying look, if you will. So … since so many of you have questions about social media, let’s start by blowing out a few cobwebs and clearing our heads. Because if you think any of these things, you’re making a mistake.

1. I am my brand and cause’s messenger-in-chief. No, you’re not. Social media has changed the paradigm. We’ve always trusted word-of-mouth from our peers more than any other source. Social media makes it possible to channel the wisdom of the crowd in ways never before possible. What you say doesn’t matter to folks all that much. What their friends and people they respect say? That matters a lot.