Focus On: Immediate-Response Fundraising: Hope to Carry On
In light of a high-profile disaster, nonprofits of all missions need to maintain communications with donros and continue their fundraising plans.
“If we had canceled it, then we would have lost the opportunity to tell our story to the 650 people who needed to hear it most. We had people camping on our doorstep because they needed help from the storm,” Chief Executive Officer Heather Livingston says.
In one week, her chapter had helped 153 families or individuals from the storm, including many who had driven to visit friends or relatives to get away but now found themselves needing a long-term solution.
- Companies:
- American Red Cross
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