How Fundraisers Can Measure and Use Social Media
During the presentation “The Skinny on Independent & Integrated Social Media: How to Measure, Track and Weigh-in!” at the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference held Aug. 24-25, the presenters gave tips on how to use and measure social media.
Here are a few of the tips Brenna Holmes, interactive account executive at Adams Hussey & Associates; Jay Scott, executive director of Alex’s Lemonade Stand Foundation, Sandra Sims, founder of Step by Step Fundraising and author of CauseBlogger.com; and moderator Jann Schultz, director of donor relations at Operation Smile, shared during their presentation.
Ways to measure social media
- Number of Facebook friends/members/"likes"/actions
- Number of Twitter followers/retweets
- Number of YouTube subscribers/views
- Number of blog subscribers/views
- Website traffic created from social-media platforms
- Funds raised through social media.
5 tips on social media
- Make communication on social media a two-way conversation.
- Chances are if you like it, your followers will like it.
- Keep things current and relevant.
- Be a giver, not just a getter.
- Measure things, but measuring is not everything.