Gold Awards Flashback: CARE USA (Renewal, 2008)
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As we gear up for this year's Gold Awards for Fundraising Excellence competition, take a look back at the winner in one of the 2008 Renewal categories, CARE USA's “A Million Thanks from a Million Places” November/December World Report, submitted by Merkle.
From the judges: “[Gayle’s] letter is … quite effective in that it points out that [donations will be doubled]; the newsletter strongly reinforces the impulse to renew. Gift amounts are reasonable considering their impact; good personal stories in the newsletter.”