Going ‘New School’: Harvard Medical School Leaves its Stuffy Reputation in the Dust

The decrease in size has certainly affected the results. The smaller size produces a smaller response rate, according to DeWitt, “But when you look at that and the cost of postage, this package makes sense for us.”

Naturally, Harvard continues to test against this control, including back-testing the old control and jumbo packages, but time and time again, it proves to be the strongest of the bunch. If it wasn’t for a little change in philosophy and a leap of faith, it might have never even seen the light of day.