Going ‘New School’: Harvard Medical School Leaves its Stuffy Reputation in the Dust

That’s not all the outer offers, as its back poses questions that prospects might not know the answers to (the answers are, naturally, inside).

The inside is equally colorful. The unorthodox letter begins not with the salutation, but with bullet-point health questions that truly engage the reader. An invitation-style card is included with the question, “Should you call the doctor? — getting prospects to open what turns out to be a letter with more information.