Giving 2.0_11/19/08_Quote

“Creating a successful viral marketing campaign has been likened to hitting home runs — you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate. Put another way, there is no magic formula for producing a viral campaign, you just have to try different concepts. There are, however, certain characteristics that will either increase the odds of viral success, or doom it to failure.”