Giving 2.0_11/05/08_Quote

“While many [people] are going to [donate] this season, others might not have the financial resources at this time. Don’t forget them. Use this season to engage with them and cultivate that relationship in the coming months. Ideas such as allowing visitors to send a holiday card to friends and family, having people sign petitions to support ideas or issues relevant to your organization, allowing constituents to share their stories and reasons for giving or being engaged, making it easy to subscribe to newsletters, etc. These are all good ways to get people to share their e-mail address and opt in to a relationship with your organization.”