Fundraiser or Faker?
Fundraisers vs.fakers: budgets
Felicia looks at the fact that around 90 percent of donation revenue comes through direct mail as a sign that direct mail is a strong fundraising medium. She isn't moving a lot of her budget away from direct mail until there's someplace better to move it to. She has her eye on the Web and e-mail, and she invests more there each year. But mail is her cash cow, and she knows better than to starve it.