Fundraiser or Faker?
Felicia pays attention to the channels real donors really use. That's why she's still excited about direct mail. She's also excited about telemarketing, broadcast, e-mail and Web — especially the ways different media interact with each other. These are big changes that require our best thinking and alertness.
Fundraisers vs. fakers: branding
Frankie Faker thinks a new brand will transform everything for a nonprofit. More slick, more modern, more digital — and we'll never have to lift a finger to raise funds. Donors will seek us out and empty their wallets on us. The latest new colors and a brand personality for the new millennium (and millennials)!
Felicia knows that a real brand lives in the hearts and minds of people inside and outside of the organization, and that mandating new colors, fonts and personality won't budge the needle in that area. She knows her real job is to present donors with exciting actions they can take to change the world, not telling them just how awesome her organization is.
Fundraisers vs. fakers: résumé
Felicia Fundraiser tends to stay at the same job for a long time. She rises steadily and only moves along if she can no longer make progress. That happens if her organization has no vision for improvement, a politically charged culture or a Frankie Faker for a boss.
Frankie changes jobs every two years. Or less. That way he's always a step ahead of the chaos and collapsing revenue that follows him. He makes you believe his varied and busy résumé signifies richness of experience. It actually just shows that he's never carried anything from start to finish.
Fundraisers, fakers and you
If your organization has too much cash and your leadership is bored with that state of affairs — hire Frankie Faker. You'll have an interesting ride that will thrill your leaders and then give them a huge project to work on afterward.