Full-Court Press

“Online media rooms, and journalists’ expectations of them, have evolved. Many nonprofit organizations now feature ‘virtual press kits,’ but an effective online press room is more than just a media kit. … Your online press room should provide what you used to include in your hard-copy press kit, and then some. Here are the top ten must-haves:

1. The absolute latest news
2. Downloadable photos and graphics to accompany stories
3. A directory of your organization’s experts
4. Succinct backgrounders and fact sheets
5. Up-to-the-minute event calendars and timelines
6. Guidelines on writing and reporting on your organization’s key topics or issue areas
7. Audio and/or video clips
8. Awards and recognition
9. Recent coverage
10. News feed for automatic receipt of press room updates.”

— March 5, “10 Ways to Make Your Online Press Room Perform for Your Nonprofit” by Nancy Schwartz on her Getting Attention blog.