Nancy Schwartz

The winners of this year's Getting Attention Nonprofit Tagline Awards were announced recently by Nancy Schwartz, president of nonprofit services provider Nancy Schwartz & Co. and author of the Getting Attention blog and e-update that organizes the annual competition.

“A tagline is a terrible thing to waste,” says Nancy Schwartz, president of Nancy Schwartz & Co. and blogger at Getting Attention. “But seven of 10 nonprofits do just that, ranking their taglines as poor — or not using one at all.” The Getting Attention Nonprofit Tagline Report shows nonprofits how to make the most of their taglines to effectively engage audiences — both today and in better economic times. “Pithy, relevant messaging is more relevant than ever in tough times, when nonprofits’ audiences are more distracted than ever,” Schwartz says. “A strong tagline is a powerful way of connecting, especially in these

Organizations that play the branding game — and play it well — are part of a growing trend of thriving nonprofits whose mottos help to build awareness of their value and put them in donors’ “hearts, minds, schedules and wallets,” says Nancy Schwartz, president of Nancy Schwartz & Co. and blogger at The 2008 Getting Attention Nonprofit Tagline Award Competition, which originated when so many nonprofits submitted taglines to the recent Getting Attention survey on nonprofit taglines, showed that to be true. The entire list of submitted taglines, details on finalists, and award winners and survey findings will be featured in

“Online media rooms, and journalists’ expectations of them, have evolved. Many nonprofit organizations now feature ‘virtual press kits,’ but an effective online press room is more than just a media kit. … Your online press room should provide what you used to include in your hard-copy press kit, and then some. Here are the top ten must-haves: 1. The absolute latest news 2. Downloadable photos and graphics to accompany stories 3. A directory of your organization’s experts 4. Succinct backgrounders and fact sheets 5. Up-to-the-minute event calendars and timelines 6. Guidelines on writing and reporting on your organization’s key topics or issue areas 7.

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