Intimidated by Data Integration?
As a result of its database integration, BCF can see how constituents use its Web site, which helps it more effectively communicate with supporters. In addition, it’s well-informed about prospects and donors, and it can track constituent relationships much more easily than before.
“The database integration has expanded our ability to be well-informed about our donors and [has made] it much easier to track certain kinds of relationships between donors,” says Jacob Levine, administrative manager for BCF. “The Breast Cancer Fund also has more detailed information about how constituents use our Web site, helping us to be more targeted in our communications. None of this would have been possible without integrating information between our databases.”
The Dana-Farber Cancer Institute, an organization committed to providing cancer treatment while developing cures through research, uses one database system to manage and host events on its Web site, such as runs, walks, golf tournaments and auctions, and a separate system for donor management.
DFCI wanted to integrate the transaction and payment information from events into its donor-management system. Using an on-demand export
created for the organization, it is now able to export online and offline donor transactions from its events database into its central donor database on a daily basis, saving the organization time and energy.
The integration also enabled DFCI to add a donor designation option, which allows donors to direct their gifts to a specific campaign; a deposit date data field for check donations; and a payment date. The integration enables the organization to keep its data where it will be used.
By integrating donor information housed in two disconnected systems, fundraisers at BCF and DFCI are able to get a holistic view of constituents — understand their total relationship to the organization — which enables more effective communications and relationship building.