Intimidated by Data Integration?
The next time you hear the phrases “data integration” or “on-demand export,” don’t run the other way. Database integrations are critical to fundraising efforts when valuable donor information also is stored
in locations besides your system of record. Just think — integrated data means making your job easier and more effective. Those are words no fundraising professional will run away from.
Harry E. Gruber, M.D., is CEO of Kintera.